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GA4 Replaces Universal Analytics
New Kid on Block: GA4 The sunset of Universal Analytics arrived on July 1, 2023, and businesses data tracking experts should transition to Google Analytics 4 (GA4). Standard Universal Analytics (UA) properties will “no longer process new data.” Though, UA is far from obsolete yet for simpler sites without multiple data streams (such as mobile…
What is Google Tag Manager and Google Analytics?
Google Tag Manager (GTM) is a powerful tool for managing website tags, allowing you to deploy and update tags on your website without having to modify the code. When used in conjunction with Google Analytics, it becomes an indispensable asset for tracking and analyzing data, providing valuable insights into user behavior and campaign performance. By…
Why websites are important for businesses
All roads lead to your site Your business website is like a city. Your marketing campaign makes up the many roads that brings your clients directly to you and what you have to offer them. Paying for advertising If you want the biggest bang for your buck, consider Google, YouTube, or Facebook advertising campaigns. All…
Whichever way is best for you