Tag: Google
GA4 Replaces Universal Analytics
New Kid on Block: GA4 The sunset of Universal Analytics arrived on July 1, 2023, and businesses data tracking experts should transition to Google Analytics 4 (GA4). Standard Universal Analytics (UA) properties will “no longer process new data.” Though, UA is far from obsolete yet for simpler sites without multiple data streams (such as mobile…
What is Google Tag Manager and Google Analytics?
Google Tag Manager (GTM) is a powerful tool for managing website tags, allowing you to deploy and update tags on your website without having to modify the code. When used in conjunction with Google Analytics, it becomes an indispensable asset for tracking and analyzing data, providing valuable insights into user behavior and campaign performance. By…
